How Annalect Solutions collects, uses and protects your data.
Last updated: 25 October 2021
This Privacy Policy applies to the in-house data extractor programs and dashboard solutions developed and operated by Annalect Nordic, part of Omnicom Media Group. We act as a third-party partner on behalf of our clients, meaning our clients decide what data to share with us. As a rule, we only collect aggregated data with no personally identifiable information.
Our Data Extractors are automated programs that run on a schedule, collecting data through the APIs of supported advertising platforms and storing it in our secure database for further analysis. These extractors have no user-facing interface — only the Annalect team can access them.
Our Dashboard Solutions are web-based tools that display the collected data. Each dashboard is accessible only to the relevant Annalect team members and the client who commissioned it, via secure user login profiles.
We collect anonymous, aggregated advertising performance data on behalf of our clients from platforms including Facebook, Google Ads, Snapchat, Adobe Analytics, YouTube, and more. This is only possible when clients explicitly grant us analyst-level access to their ad accounts. The data is aggregated — no personally identifiable information is collected.
In some cases, clients share aggregated reports with us directly. Again, no personal data is included.
To access our dashboard solutions, users need a profile containing: first name, last name, country, employer, email address, and optionally a phone number. These services are available only to clients under contract with Annalect. User profiles are created only at the explicit request of the client.
If you use a third-party authentication service (such as Google Authenticator) to access our services, that service will provide us with your name and ID token. This data is used solely for authentication and is tied to your user profile.
To request deletion of your data, contact your Annalect representative directly, or email us at dk.support@annalect.com. Dashboard user profiles may be deleted at any time upon request.
Collected data is used for sales modelling, performance dashboards and similar analytics projects, made available exclusively to the client who provided it. We clean and organise data from multiple ad platforms into a unified database, enabling cross-channel campaign tracking.
Personal data used for dashboard user profiles is used exclusively for providing access to those dashboards — and for nothing else.
We share data only with sister companies within Omnicom Media Group Denmark, and only to the extent necessary — applying a least-access principle. For example, only the person responsible for booking campaigns for a specific client has access to that client's data.
Data is never shared with external parties unless explicit consent has been given by the client.
Data is retained for the duration of the client's contract with Annalect. No personal data is retained beyond the purposes described above.
We apply appropriate technical and organisational security measures based on the type of data and the nature of the processing activity involved.
As a data subject, you are entitled to the following rights under applicable data protection law:
We will respond to all requests within one month. To exercise any of these rights, contact us at dk.support@annalect.com.
Our data extractors do not use cookies. Our dashboard solutions use cookies solely to keep you signed in.
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We review and update this Privacy Policy regularly. Any changes will be posted on this page with an updated date.
If you have questions about this policy, the data we hold, or wish to exercise your rights, please contact us:
Email: dk.support@annalect.com