This Privacy Policy specifically applies to the in-house data extractor programs developed and used by Annalect Denmark, and to the dashboard solutions created by Annalect Denmark. We are a Third-Party Partner to our clients, working on their behalf, meaning that it is our clients who choose what and how much data to share with us. As a rule, we only collect aggregated data with no personally identifiable information.
Our Data Extractors are small programs that run on a set schedule, and collect data through the API of a specific ad server and stores it in our database, where we can process the data further. There is no user-facing part of these extractors, and only the team at Annalect are able to access them.
Our Dashboard solutions are web-based dashboards that use the data we have collected. A given dashboard is only available to us at Annalect, and the client who ordered it. Access to our dashboard solutions are controlled through user login profiles.
We collect anonymous, aggregated data on behalf of our clients from a wide range of ad servers, including Facebook, Google Ads, SnapChat, Adobe Analytics, YouTube and more. The only way we can do this is by our clients explicitly giving us analyst access to their ad accounts. Since the data is aggregated, there is no personally identifiable information collected.
In some cases, we also receive data directly from our clients, in the form of aggregated reports. Again, no personally identifiable information is collected.
At Annalect, we provide several different dashboard solutions for our clients. To access these solutions, you need a user profile, which contains your first name, last name, country, employer, email address and optionally your phone number. These services are only available to clients who have a contract with Annalect. User profiles are only created upon the request of the client.
If you use a third party service when using our services, such as using a third party service to login to our services (e.g. using Google Authenticator or similar), then the applicable third party will send us certain personal data - Specifically your name and ID token. This data is only used for authentication purposes, and will be tied to your user profile.
Should a client wish to have their data deleted, they can reach out to their contact person at Annalect (preferred), or they can contact us at dk.support@annalect.com, and request deletion. A person who has a user profile for our dashboard solution(s) can request deletion at any time by contacting us at dk.support@annalect.com, and requesting deletion.
The data we collect is used for sales modelling, performance dashboards and similar projects, made available to the client who provided us with the data. We collect data from many different ad servers and other sources, clean and organize it into our databases, with the goal of being able to track ad campaigns across multiple types of media.
The personally identifiable data used for dashboard user profiles are only used for this, and nothing else.
We only share data with our sister companies at Omnicom Media Group Denmark, and only to the extent that they need it, taking a "least access" approach to the collected data. For instance, only the person(s) responsible for booking ad campaigns for a specific client will have access to that client's data.
Data is never shared with anyone other than our internal employees where needed, unless explicit consent is given by the client who provided the data.
As a rule, we retain data for our client for as long as they have a contract with us. With the exception of dashboard user profiles, as mentioned above, no personal data is retained.
We seek to protect Personal Data using appropriate technical and organizational measures based on the type of Personal Data and applicable processing activity.
Annalect Denmark would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:
You have the right to request Annalect Denmark for copies of your personal data. We may charge you a small fee for this service.
You have the right to request that Annalect Denmark correct any information you believe is inaccurate. You also have the right to request Annalect Denmark to complete the information you believe is incomplete.
You have the right to request that Annalect Denmark erase your personal data, under certain conditions.
You have the right to request that Annalect Denmark restrict the processing of your personal data, under certain conditions.
You have the right to object to Annalect Denmark’s processing of your personal data, under certain conditions.
You have the right to request that Annalect Denmark transfer the data that we have collected to another organization, or directly to you, under certain conditions.
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email: dk.support@annalect.com.
Our data extractors never use cookies. Our dashboard solutions uses cookies for keeping you signed in.
Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our websites, we may collect information from you automatically through cookies or similar technology.
For further information, visit allaboutcookies.org.
Annalect Denmark uses cookies in a range of ways to improve your experience on our website, including:
There are a number of different types of cookies, however, our website uses:
You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.
Annalect Denmark keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 25 October 2021.
If you have any questions about Annalect Denmark's privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.
Email us at: dk.support@annalect.com